Probity Ltd · Since 2016

Original ideas
deserve original
operators.

I help founders at the intersection of music and technology build SaaS products and run great operations.

Work with us
15+ years · Music × Tech × eCommerce
What I do

Three ways I can help.

Every engagement is different. The approach is always the same: focus on what matters, move fast, and make it last.

SaaS Products

From zero to launched. I design, build, and operate software products charged by usage. You bring the original idea — I bring the infrastructure, execution, and team to make it real and scalable.

  • Product strategy & roadmap
  • Development & launch
  • Growth & operations

Fractional COO

Monthly retainer. Embedded operational leadership. I coordinate your key projects, close execution gaps, and act as the operator your team needs — without a full-time hire.

  • Project coordination & delivery
  • Team leadership & structure
  • Systems & processes

AI Coaching

Hands-on vibe coding and Claude Code coaching for CEOs and COOs who want to 10x their output. I'll show you how to build workflows, automations, websites, and micro-SaaS — faster than you thought possible.

  • Workflow & automation builds
  • Claude Code & AI tooling
  • Micro-SaaS from scratch
Eliran at the waterfront
Eliran Mukdasi
Who I am

Eliran Mukdasi.
Entrepreneur.
Creator. Builder.

I’ve spent 15 years where music and technology meet. I founded Probity in 2016, founded Tribecast, and co-founded HelloChakra and Silk Music. That’s where the most interesting ideas live, and the most interesting people.

I’m obsessed with ideas that are original: the ones that improve real lives in ways that weren’t possible before. I help the people behind those ideas build teams, systems, and products that work.

I’ve grown channels from two thousand subscribers to over two million, and helped bootstrap businesses to seven-figure annual revenue. The full record is below, with the role I held on each. My biggest passion is putting the right people in the room and giving them what they need to succeed.

15+ Years of experience
8 Client brands scaled
2.8M+ Subscribers on channels I helped build
Where I work

Nine domains.
One practice.

Most people pick one lane. I never did.

Music taught me how people feel. Technology taught me how systems scale. Commerce taught me how brands grow. I use all three on every project.

These domains are not separate boxes. They connect. That connection is the actual value I bring.

9 domains, one connected practice

Technology

  • SaaS
  • Ops
  • Scale

Commerce

  • DTC
  • Brands
  • Growth

Music

  • Sound
  • Music
  • DJ
In their words

The people I worked for.

Founders and directors of the companies above. Their words, not mine.

I've been working with Eliran since 2016, starting out as fellow music business professionals but getting more involved with each other's business as time went on. Eliran's work ethic and structure has always been something that I'm somewhat lacking, so I've learned a lot from him in that sense. Eliran's approach to problems and learning new things has allowed him to become very knowledgeable on all facets of the music industry as well as enabling him to quickly adapt and learn new things.

Bas van Leeuwen Founder at Chillhop Music Worked together 2016 to 2020
Work with us

Have an idea
worth building?

Tell me what you're working on. I respond to every message.