Probity Ltd · Since 2016

Original ideas
deserve original
operators.

I help founders at the intersection of music and technology build SaaS products and run great operations.

Work with us
15+ years · Music × Tech × eCommerce
What I do

Three ways I can help.

Every engagement is different. The approach is always the same: focus on what matters, move fast, and make it last.

SaaS Products

From zero to launched. I design, build, and operate software products charged by usage. You bring the original idea — I bring the infrastructure, execution, and team to make it real and scalable.

  • Product strategy & roadmap
  • Development & launch
  • Growth & operations

Fractional COO

Monthly retainer. Embedded operational leadership. I coordinate your key projects, close execution gaps, and act as the operator your team needs — without a full-time hire.

  • Project coordination & delivery
  • Team leadership & structure
  • Systems & processes

AI Coaching

Hands-on vibe coding and Claude Code coaching for CEOs and COOs who want to 10x their output. I'll show you how to build workflows, automations, websites, and micro-SaaS — faster than you thought possible.

  • Workflow & automation builds
  • Claude Code & AI tooling
  • Micro-SaaS from scratch
Eliran at the waterfront
Eliran Mukdasi
Who I am

Eliran Mukdasi.
Entrepreneur.
Creator. Builder.

I've spent 15 years at the place where music and technology meet. That's where the most interesting ideas live, and the most interesting people.

I'm obsessed with ideas that are original — the ones that improve real lives in ways that weren't possible before. I help the people behind those ideas build teams, systems, and products that work.

I've helped scale brands that have reached millions of people. My biggest passion is putting the right people in the room and giving them what they need to succeed.

15+ Years of experience
8 Client brands scaled
10M+ People reached
The intersection

Music, technology
and eCommerce.

Most operators have a vertical. Mine is the place where music, technology and eCommerce meet — because that's where I was formed.

Music taught me how people feel. Technology taught me how systems scale. eCommerce taught me how brands grow. Together, they gave me a lens that makes every product better.

All people deserve to be empowered by music, technology and great commerce. That's the hill I work from.

15+ years at the intersection
Our clients

Work that reached millions.

A selection of the brands and founders I've had the privilege of working with.

Work with us

Have an idea
worth building?

Tell me what you're working on. I respond to every message.