Original ideas
deserve original
operators.
I help founders at the intersection of music and technology build SaaS products and run great operations.
Three ways I can help.
Build a product. Run the operation. Put AI to work.
SaaS Products
From zero to launched. I design, build, and operate software products charged by usage. You bring the original idea — I bring the infrastructure, execution, and team to make it real and scalable.
- Product strategy & roadmap
- Development & launch
- Growth & operations
Fractional COO
Monthly retainer. Embedded operational leadership. I coordinate your key projects, close execution gaps, and act as the operator your team needs — without a full-time hire.
- Project coordination & delivery
- Team leadership & structure
- Systems & processes
AI Coaching
Hands-on vibe coding and Claude Code coaching for CEOs and COOs who want to 10x their output. I'll show you how to build workflows, automations, websites, and micro-SaaS — faster than you thought possible.
- Workflow & automation builds
- Claude Code & AI tooling
- Micro-SaaS from scratch
Work that reached millions.
I never worked alone. Here is who I worked with, and what I actually did.
- Acquired
Silk Music
Co-founder, A&R and tech lead 2,000 to over 200,000 YouTube subscribers Acquired by Monstercat. - Active
The Grand Sound
Owner 100,000 to over 600,000 YouTube subscribers - Past client
Chillhop Music
Coordinated operations 60,000 to over 2,000,000 YouTube subscribers during that time - Active
HelloChakra
Co-founder and COO Bootstrapped to seven-figure annual revenue. - Active
Tribecast
Founder An in-house Probity product. A 24/7 streaming platform with over 20 clients of its own. - Active
RapidSeedbox
Technical services, over a decade Bootstrapped to seven-figure annual revenue. - Past client
feature.fm
Product manager Helped inspire and plan key features of the platform, including the pre-save functionality.
Also worked with
Eliran Mukdasi.
Entrepreneur.
Creator. Builder.
I founded Probity in 2016. I also founded Tribecast and co-founded HelloChakra and Silk Music. For 15 years, I’ve helped turn original ideas into products, teams and businesses that work.
My best work starts with the right people in the room. I help them focus, build the systems they need, and follow through.
Nine domains.
One practice.
Most people pick one lane. I never did.
Music taught me how people feel. Technology taught me how systems scale. Commerce taught me how brands grow. I use all three on every project.
These domains are not separate boxes. They connect. That connection is the actual value I bring.
practice
Music
- Sound
- Music
- DJ
Technology
- SaaS
- Ops
- Scale
Commerce
- DTC
- Brands
- Growth
The people I worked for.
Founders and directors of the companies above. Their words, not mine.
I've been working with Eliran since 2016, starting out as fellow music business professionals but getting more involved with each other's business as time went on. Eliran's work ethic and structure has always been something that I'm somewhat lacking, so I've learned a lot from him in that sense. Eliran's approach to problems and learning new things has allowed him to become very knowledgeable on all facets of the music industry as well as enabling him to quickly adapt and learn new things.
Bas van Leeuwen Founder at Chillhop Music Worked together 2016 to 2020 
Have an idea
worth building?
Tell me what you're working on. I respond to every message.